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Unlocking the Secrets of Google Ads Cost: A Comprehensive Guide

What is Google Ads?

A paid online advertising platform provided by Google is called Google Ads. In 2018, the company that runs the web search tool changed the name of the assistance from Google Adwords to Google Ads. It continues to operate mostly in a similar way: Customers that conduct keyword searches discover the answers to their inquiries on an online search tool results page (SERP). These outcomes may include a paid notice with that keyword chosen.

How Google Ads work:

Google Ads operates using a pay-per-click (PPC) basis. This means that advertisers target a certain keyword on Google and create offers on it, competing with others who are also targeting the term.

The “biggest offers” you make represent the very minimum you’d be prepared to offer in exchange for a promotion.

For instance, if Google confirms that your cost per click is $4 and your highest offer is $8, you will then be in a promotion position! If they find out that it costs more than $4, the promotion situation is lost.

On the other side, you can choose a maximum daily budget for your campaign. You won’t ever spend more than a certain amount on that promotion.

Advertisers have three choices for their offers:

Cost-per-click (CPC). How much you pay when a user clicks on your ad.
Cost-per-mille (CPM). How much you pay per 1000 ad impressions.
Cost-per-engagement (CPE). How much you pay when a user performs a specific action on your ad (signs up for a list, watch a video, etc).

Types of Google Ads:

Google offers a wide range of campaign types that you can utilize:

Search campaign
Display campaign
Shopping campaign
Video campaign
App campaign

Let’s take a look at each campaign type now to see how they work—and which you should choose.

Google Search campaign

Search campaign ads appear as a text ad in the results page for the keyword.

For example, here are the search campaign ads for the keyword “laptops”:

Google Display campaign:

Display campaigns allow you to reach a significant audience with visually appealing promotions while people browse a variety of websites, apps, and Google-owned properties (like YouTube) to achieve your advertising objectives.

Google Shopping campaign:

Shopping campaigns help you promote your products by providing customers with detailed information on the product you’re offering before they even click on your promotion. You will subsequently, at that moment, have the choice to follow the exhibition of your things later using retail-driven announcing tools.

Example

If you sell ballet slippers and have a text ad for ballet equipment and a Shopping ad for ballet shoes, a customer could see both of your ads on the same Google Search results page.

Google Video campaign:

You may use video campaigns to connect and engage with your audience on YouTube and through Google video partners. When you create a video campaign, you can consider various campaign goals, campaign themes, and promotion strategies that educate people about your goods and services and motivate them to act.

Google App campaign:

As an application sponsor, you must find more paying customers to control your application. Anyhow, how would you relate to those people? With application campaigns, you can advance your applications easily across Google’s most important domains, including as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Just a few lines of content, a price, and a few resources are required to improve the rest and help your clients find you.